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The Summit Performance Method
An interactive eight-week transformation for sales professionals from every industry.
Sales training for every industry
Better conversations build better performance.
Summit Performance develops sales professionals who diagnose before they prescribe, earn trust through purposeful questions, and create customers for life.
The Summit FormulaQuestions create conversations.
Conversations create trust.
Trust creates loyalty.
Conversations create trust.
Trust creates loyalty.
Three ways to grow
Training built around people—not pressure.
Whether you sell a product, a service, an idea, or a mission, the principles are the same: understand first, serve with integrity, and confidently guide the decision.
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Company & Team Training
Customized training that strengthens conversations, trust, accountability, and execution across your team.
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Automotive Performance
Specialized in-dealership coaching and operational improvement grounded in real dealership leadership.
Eight weekly one-hour classes. One new level of performance.
This is not another memorized sales script. It is a repeatable method for understanding people, presenting the right solution, and earning the right to ask for the business.
Week 1 · DiagnoseEarn the conversation. Do not sell first.
Week 2 · DiscoverAsk purposeful questions and deepen the diagnosis.
Week 3 · PrescribeRecommend the right solution with confidence.
Week 4 · Mental OwnershipHelp customers see themselves benefiting.
Week 5 · CloseEarn the right, ask for the business, and listen.
Week 6 · Resolve & Re-CloseUnderstand the concern, resolve it, and ask again.
Week 7 · Deliver & ReferDeliver the promise and confidently ask for referrals.
Week 8 · LoyaltyServe beyond the transaction and build customers for life.
Automotive specialization
In-dealership training built around your operation.
The eight-week public course is one hour per week. Dealership training is different: Summit comes into your store and customizes the schedule, intensity, and focus around your team.
Customized In-Dealership Training
Choose a focused workshop or a multi-day intensive built around the dealership’s real opportunities and obstacles.
2-hour workshop4-day intensive5-day intensive
- Meet-and-greet and discovery
- Appointments, follow-up, and unsold traffic
- Presentations, objections, and closing
- Customer experience and referrals
- Manager coaching and accountability
120-Day Performance Engagement
A deeper partnership to assess the operation, install repeatable processes, coach the team, and measure execution.
- Operational assessment and action plan
- People, process, and performance coaching
- Daily and weekly accountability rhythms
- KPI tracking and leadership development
- Sustainable improvement beyond a single training event
Jeff Van Gorder
Founder & Instructor
Summit Performance LLC
Founder & Instructor
Summit Performance LLC
Experience turned into impact
Developing professionals. Building leaders. Creating legacies.
Jeff Van Gorder has spent more than two decades coaching, teaching, leading, and developing people in sales and management. Summit Performance was created from a simple conviction: great salesmanship is built on caring, listening, serving, and building genuine relationships.
From first-time sales professionals to dealership leadership teams, Jeff teaches a process that is practical, accountable, and centered on the customer’s experience.
“The summit is your destination. The journey is your legacy.”
Let’s start with a conversation.
Interested in the eight-week program, online participation, company training, or bringing Summit into your dealership?